Designer Spotlight: PublicSchool

When Dao-Yi Chow and Maxwell Osborne paired up to create their own fashion line, they said it was based on “pure instinct”1. Chow was the creative director for P.Diddy’s Sean John line, while Osborne worked for the woven department of the brand. When the two realized they shared a similar aesthetic, the two designers naturally fused together and created the new, urbanchic menswear line PublicSchool.

PublicSchool brings with it the design experience of two seasoned designers and infuses it with genuine NYC upbringing.  The brand is a mix of hard-earned street card polished with a European finesse. The clothes epitomize a cool city vibe that is simultaneously hard yet laid back. Combining aspects of art, culture, music, and high and low fashion, the clothing brings together the “NYC attitude with European tailoring and the thoughtfulness of Japanese streetwear”2. Overall, the designers feel they have a unique eye for design, and take pride in being “teachers and students who construct garments that focus on fabric, fit and energy”2.

The collection includes rugged, versatile menswear that is finely-tailored and boasts of attitude. Signature pieces of the 2012 line include sleek leather jackets over buttoned up cardigans, double-breasted navy blazers, graphic track jackets, cropped slim fit pants, crisp white buttondowns, impeccably tailored peacoats, wool sweaters, rolled up jeans, and round brim hats. The collection is made up of traditional colors of city streets, including black, white, slate gray, dark brown, and navy. The line is equal parts clean, sophisticated, and urban cool. Some of their pieces have even been “branded with a black apple and feather logo, signifying both rebellion and a thirst for knowledge”1. PublicSchool is currently one of the 12 featured designers of the CFDA fashion incubator. Their Autumn/Winter 2012 collection can be viewed at

Written By: Anna Rudenko

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