Beauty Trend: “Baking”

When most people hear the word “baking” they think of setting the oven to 350 degrees and waiting 20 to 30 minutes for delicious treats, but that’s about to change. A new beauty trend is showing its face, and people are really getting into it; almost as quickly as Kim Kardashian’s face contours.

So what exactly is makeup baking? Baking is a method of applying makeup under the eyes in such a way that it creates a flawless finish. The technique has actually been used by drag queens and celebrity makeup artists alike for quite some time, but is only now becoming a widespread practice.


In order to start “baking” your face, there are a few steps you are going to need to follow:


You’re going to want to apply whatever liquid foundation you use for your entire face, and then go about your makeup routine as normal. But don’t set it just yet! Also, maybe go a little lighter than usual under the eyes, since you don’t want too much buildup for the next step.



Apply your under-eye concealer in the inverted triangle shape, as it works best to disguise any bags or discoloration that way.



Blend in your concealer with a beauty sponge (which has the best finish), or whatever method you use.



Take your setting powder (preferably a lighter color, since a darker one might leave behind too much, also opt for a loose translucent or color correcting powder for the best results), and sponge over the entire concealed area liberally, leaving the rest of the face untouched. Don’t blend in yet. Make sure there is enough powder so that it almost looks like you painted thick stripes under your eyes.



Let the powder sit for about 10 to 15 minutes. This is the “baking” process where the powder sets into the fine lines, filling them and making them virtually disappear. During this time, you can do your eye makeup, hair or anything else that will not disturb the powder.


Now that you’re done “baking,” take a fluffy brush and get ready to get rid of that excess powder. You can use the brush alone, or you can use the powder you’d normally use (the one that has a tint), to add a bit of color back to the paled area left behind. Use gentle dusting motions, since roughness will defeat the purpose.



You can now contour and set the rest of your face, but again, be very light-handed with the brush. You’re done! You can now bask in the glow of your face!



Written By: Tessa Kaplan

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